If you look back to the early days of the Internet, websites were little more than the online equivalent of a Yellow Pages ad. In most cases, they consisted of a landing page with the company’s logo, contact info, and a quick blurb that talked about their products or services. Today, however, the landscape has changed dramatically, with a strong emphasis on creating great content for websites that engages users and drives success.

Today, the Internet is a lot different. 

As technology evolved, the search engine algorithms started to learn that websites that were more interesting to users were getting more hits, and websites that had good content, useful information, and were easy to navigate, were largely preferred by consumers. These websites quickly began to rank better than their counterparts.